SO/ Ras Al Khaimah debuts as island’s first all-inclusive luxury resort
Exclusive opening packages include discounts and Iconic Suite prize draw
RAS AL KHAIMAH – SO/ Ras Al Khaimah has officially opened its doors to guests, marking the brand’s first entry onto Al Marjan Island and its debut in Ras Al Khaimah.
The ten-storey resort, just 90 minutes from Dubai, represents a bold step in fashion-inspired lifestyle hospitality, combining luxury design with avant-garde creativity. Positioned as the first ultra-all-inclusive resort of its kind on the island, it aims to redefine the regional leisure and hospitality landscape.
With 257 rooms and suites, each featuring uninterrupted views of the Arabian Gulf, the property balances bold design with natural surroundings. Interiors by Kristina Zanic Consultants use a striking palette of sunset orange, ocean blue, and natural green, while tactile walnut, sandstone, and bronze details craft an inviting atmosphere. The resort is conceived as a lifestyle hub, merging art, fashion, shopping, and dining into one seamless experience.
Artistic expression
A curated selection of artwork and handcrafted accessories from Curio highlights the resort’s commitment to creativity and self-expression. Curio connects more than 100 global makers and artisans, bringing unique works into SO/ Ras Al Khaimah’s vibrant spaces.
Guests can explore seven room categories, from the SO/ Collection Sea View to the expansive Signature Club with private pool and beach access. The property also includes versatile event spaces, accommodating up to 300 guests while maintaining a stylish, contemporary aesthetic.
Wellness plays a central role at the resort. A full-service spa features treatment rooms, a sauna, a jacuzzi pool, and a fully equipped gym offering complimentary classes. For outdoor enthusiasts, activities such as hiking, golf, horseback riding, and kayaking allow visitors to connect closely with the island’s natural beauty.
Creative leadership
Cem Kul, General Manager of SO/ Ras Al Khaimah, highlighted the significance of the launch: “It is a privilege to open our doors, backed by the incredible expertise and support from Ennismore and ALL-Inclusive Collection teams. This launch is not just about opening a resort; it is about elevating the entire region by bringing a new and valuable clientele to its doorstep.”
SO/ Hotels have a global reputation for combining fashion, culture, and design-led hospitality. The brand’s prior launches include SO/ Paris in January 2022, which blended Parisian elegance with global trends, and SO/ Uptown Dubai in July 2023, noted for its fashion collaborations with international designers. SO/ Ras Al Khaimah continues this legacy, with art, fashion, and bold creative expression at its core.
Dining and entertainment
The resort’s culinary offerings span four venues: The Market provides casual all-day dining, Chiano focuses on Mediterranean excellence, Hadaba presents refined Levantine flavours, and Savant serves as a signature cocktail lounge with live entertainment. Two pool bars, including the adults-only Bungalow, and a separate beach club complete the dynamic food and beverage experience.
Globally, SO/ Hotels are celebrated for fashion-forward design and partnerships with renowned designers such as Guillaume Henry, Christian Lacroix, and Viktor&Rolf. These collaborations influence spaces, amenities, uniforms, and experiences, creating environments that are as sartorial as they are luxurious.
Opening offers
To celebrate its launch, SO/ Ras Al Khaimah presents the “Stay in Style, Win the Iconic Night” ultra-all-inclusive package. Guests booking between 3rd December 2025 and 3rd January 2026 for stays until the end of January 2026 will enjoy complimentary airport transfers for stays of four nights or more in suites, alongside a 20 per cent discount on rooms or a 30 per cent discount on suites. The resort will also raffle a night in the Iconic Suite, its most exclusive signature accommodation, among the first twenty bookings.
SO/ Hotels are part of Dis-loyalty, a membership offering benefits across affiliated hotels and restaurants. Members gain up to 50 per cent discount on stays during the first three months after a hotel opening, including at SO/ Ras Al Khaimah. Bookings are now open.
Global presence
Since its debut in 2011, SO/ has expanded into vibrant destinations worldwide, including Berlin, Bangkok, St. Petersburg, Paris, Dubai, and the Maldives. Part of Ennismore, a global creative hospitality company in partnership with Accor, the brand remains committed to cultural engagement and community-focused experiences. The Ras Al Khaimah resort positions SO/ as a new hub for luxury lifestyle tourism in the UAE, blending fashion, art, and coastal relaxation.
With its distinctive design, immersive wellness offerings, and curated experiences, SO/ Ras Al Khaimah invites travellers to experience the Arabian Gulf through a lens of creativity, style, and leisure.